Hi everyone, I’m Joe - a Strategist at Refinery!

What do you love about your job?

There’s next to nothing I don’t love about my job, to be honest. I’m innately very curious, especially about people, culture, and communication – always asking questions and thinking at 100 miles per hour. Therefore, I’m simply blessed to have found a job that requires me to do all those things! Being a Strategist at Refinery feels somewhere between being a TV detective and a sociologist but without the grizzly crimes or worse – writing academic papers! It’s about sifting through masses of information to find those golden insights and tell a compelling story. This helps our lovely, talented creatives work their magic. It’s a privilege to work amongst such an impressive, and most of all, humble and friendly team.

Tell us a bit more about you

I love reading, films, and cooking. I’m also a running bore and am learning not to hate the gym. Kickboxing is a new past-time - most unlike my long-suffering support of a rubbish football team, but let's not get into that. I am a politics, history, and culture geek, and a musical hobbyist who once aspired to be a rock star.

What were you up to before you joined Refinery?

I came relatively late to advertising, having had a varied work history spanning hospitality to social care. Most recently, I was at another independent agency which specialised in B2B. Before that, I was teaching Research Methods, Sociology, and Social Policy at The University of Salford.

What’s an interesting fact about you?

I don’t think there is one – I hope not, anyway, as I try to be distinctly uninteresting. I suppose there’s the fact that I once broke two bones (tibia and fibular) jumping over a puddle. Oh, and yes – I cleared the puddle. Thanks for asking. But that was a mere consolation, admittedly.

Have you got a marketing campaign you need help with? Get in touch with us today!