From paid media to SEO and social media to website performance, we analyse it all to give you a clear, actionable roadmap for growth. Just real insights to refine your strategy and elevate your brand online.

SEO

• On-Page

We’ll look at your top landing pages for organic traffic, exploring keyword rankings in the top 3, top 10, top 20, and top 100. We’ll also assess keyword relevance and SEO strategy, and identify any gaps in keywords compared to your competitors. Meta titles and descriptions will be evaluated for how well they’re optimised to encourage clicks.

• Off-Page SEO

We’ll analyse your backlink profile, evaluating the quality and quantity of backlinks pointing to your website. For local businesses, we’ll assess your Google My Business profile and local citations to ensure you’re visible where it counts.

• Technical SEO

We’ll review your Header Tags (H1-H6) for proper structure and keyword usage, and assess your image optimisation, including file size, alt text, and relevance. Internal linking will be analysed to ensure efficiency and a smooth user experience. We’ll also measure your website’s page load time, mobile-friendliness, and check key technical aspects like the XML sitemap, robots.txt file, and secure SSL certificates.

• Click-Through Rate (CTR) & Conversion Rate
  
  We’ll evaluate how well your ads are performing by checking your Click-Through Rate (CTR) and Conversion Rate. We’ll also look at your Cost Per Click (CPC), Return on Ad Spend (ROAS), and assess the quality and relevance of your ads and landing pages.
  
  
• Keyword Targeting
  
  We’ll examine your Keyword Targeting, including Match Types and Negative Keywords. Plus, we’ll look at how effective your Call-to-Actions (CTAs) are and whether your landing pages align with your ad copy and keywords.

• Performance
  
  We’ll review your Open Rates, Click-Through Rates (CTRs), and Conversion Rates to understand how well your CRM strategy is driving engagement and results.

Usability & User Experience

We’ll review the performance and analytics, as well as evaluate the effectiveness of your website, including page speed, mobile responsiveness, and accessibility. We’ll also check how consistent your branding is across the site and assess the overall look and feel.

Engagement and Growth across Organic and Paid Social

We’ll measure content quality and frequency, social media impressions, growth in followers, engagement rate, and video views. We’ll also highlight top-performing content to see what resonates most with your audience.