Bags Of Character

Creating packaging that packs a REAL punch.

The Challenge

Refinery was tasked with updating REAL Crisps’ packaging to be as distinctive as their flavours to increase in-store sales and shelf standout.

The Idea

To bring ‘Bags of Character’ to life we created a persona for each REAL flavour. Paired with bright colours, an image of each character and a bio describing their personality, Refinery created a quirky, bold design for REAL Crisps’ packaging.

The Execution

Refinery created ten different characters and packaging designs for the core flavours as well as an additional two limited edition characters.