Bags Of Character

Tayto
Creative

Creating packaging that packs a REAL punch.

The Challenge

Refinery was tasked with updating REAL Crisps’ packaging to be as distinctive as their flavours to increase in-store sales and shelf standout.

The Idea

To bring ‘Bags of Character’ to life we created a persona for each REAL flavour. Paired with bright colours, an image of each character and a bio describing their personality, Refinery created a quirky, bold design for REAL Crisps’ packaging.

The Execution

Refinery created ten different characters and packaging designs for the core flavours as well as an additional two limited edition characters.

More work

View all