Armor All x Red Bull Racing
Research
Creative
Racing towards brand fame.
Boosting awareness with an exciting celebrity partnership
The Challenge
Despite being a popular brand in the US, Armor All had low brand recognition in the UK. Refinery were tasked with creating engaging organic social content with racer Sergio Perez.
The Idea
Refinery based the theme of the content around something Perez and his audience would genuinely engage with – driving! Combining car cleaning and driving we came up with a fast-paced car cleaning relay race.
The Execution
We produced a plethora of engaging social edits that appealed to Red Bull Racing’s audience of 10 million.
