Dextro Screwdriver Relaunch
Maintaining C.K Tools’ position as tool pioneers.
C.K Tools, an esteemed manufacturer with a 170-year history in the professional tools industry and a reputation for being at the forefront of product development, tasked Refinery with relaunching its renowned Dextro VDE screwdriver.
A refreshed campaign to captivate the target audience, drive sales, and enhance brand perception. Based on our research to gain a deep understanding of hand tool professionals’ needs, we devised a strategic approach that focused on accentuating the key features of the Dextro Screwdriver: unparalleled comfort and control.
We developed striking photography and visuals to showcase the Dextro Screwdriver’s standout features, reliability and innovation. And created a cutting-edge CGI video, showcasing the screwdriver’s capability and ergonomic design, which we strategically integrated across paid social media platforms to maximise reach and boost engagement. Through crafted press releases and strategic engagement with industry influencers, we secured extensive media coverage and brand buzz. Our multichannel campaign delivered fantastic results for C.K Tools and the Dextro Screwdriver: an 18% increase in sales and increased stakeholder satisfaction.