Deichmann- Deichmann And Done
Creative
Social
Making back to school a stroll in the park for parents.
The Challenge
Back-to-school prep is a headache for parents up and down the country: where to shop? Refinery needed to encourage Deichmann’s footfall at this key seasonal sales period.
The Idea
“Deichmann and done” positioned the retailer as the one-stop shop for all back-to-school footwear. With the campaign rolling out during Euro 2020, we engaged both mums, dads and kids by wrapping the campaign and positioning in a football theme.
The Execution
Refinery created a 30-second TV ad, in-store POS and in-store radio showcasing Deichmann’s streamlined in-store shopping experience and branded price guarantee.
