Deichmann - Happy Feet
Research
Strategy
Creative
Content & Production
Social
Creating a foot-tapping back to school campaign.
The Challenge
Deichmann’s brand recognition was low in the UK so Refinery was challenged with creating a back-to-school campaign that showcased Deichmann’s buy one get one half price offer on all school shoes.
The Idea
With great prices, offers and brands, back-to-school shopping at Deichmann is sure to give you ‘happy feet’. Using TikTok-style dance moves and overlay graphics, we created a fun, fast-paced campaign for Deichmann.
The Execution
Refinery produced a 30-second TV advert, in store POS and a plethora of social content. We created a catchy, upbeat ‘happy feet’ track featured on the TV advert and social content.
