Deichmann
Price Promise
Website
Performance
Deichmann is the high street’s best kept secret. We increased brand awareness with the Deichmann advert featuring an ‘’If you know, you know’’ slogan.
The Challenge
Deichmann have the best-priced branded shoes on the high street, but the problem is: brand awareness is low so not many people know about them – yet!
The Idea
“If you know, you know” is cool, current, and cleverly turned the lack of brand awareness into an exclusive-sounding positive. We let Deichmann’s audience in on the secret of their price promise with an engaging, fast-paced campaign showcasing stylish, savvy shoppers.
The Execution
Refinery created a 30-second Deichmann advert, a radio script that was broadcast instore as well as in-store POS featuring our cool, stylish characters from the TV ad.
