Deichmann
Price Promise
Website
Performance
Psst, Deichmann is the high street’s best kept secret.
The Challenge
Deichmann have the best-priced branded shoes on the high street, but the problem is: brand awareness is low so not many people know about them – yet!
The Idea
“If you know, you know” is cool, current, and cleverly turned the lack of brand awareness into an exclusive-sounding positive. We let Deichmann’s audience in on the secret of their price promise with an engaging, fast-paced campaign showcasing stylish, savvy shoppers.
The Execution
Refinery created a 30-second TV ad, a radio script that was broadcast instore as well as in-store POS featuring our cool, stylish characters from the TV ad.
