Price Promise

Price Promise

Psst, Deichmann is the high street’s best kept secret.

The Challenge

Deichmann have the best-priced branded shoes on the high street, but the problem is: brand awareness is low so not many people know about them – yet!

The Idea

“If you know, you know” is cool, current, and cleverly turned the lack of brand awareness into an exclusive-sounding positive. We let Deichmann’s audience in on the secret of their price promise with an engaging, fast-paced campaign showcasing stylish, savvy shoppers.

The Execution

Refinery created a 30-second TV ad, a radio script that was broadcast instore as well as in-store POS featuring our cool, stylish characters from the TV ad.

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