It Means Everything To Us Because It Means Everything To You
Gaining people’s trust during life’s toughest moments.
East of England Co-op Funeral Service know that trusting a deceased loved one to a Funeral Director is the most emotional thing a human can do.
There will always be one item that reminds loved ones of the person who shaped their lives. Based on this insight, Refinery created Benny the Bear; a teddy who is passed from father to daughter at birth until finally playing a pivotal role at her father’s funeral with East of England Co-op Funeral Service by the daughter’s side.
Using high-impact ITV regional spots we told the touching story of Benny the Bear. Trusted radio and local press were utilised for frequency and educational content, and social/PPC for lead generation.