SKIL
Knowledge is Power
Social
Research
Brand Planning
Video
Artwork
Creative
Brand Design
Photography
Animation
3D
Organic Social
Paid Social
Website Design
eCommerce
Packaging
Creative
Performance
Strategy
Communications
Repositioning SKIL as the innovative challenger brand with the right tools for the right job.
The Challenge
Despite being well-established in the US, SKIL had low brand awareness in Europe. Refinery’s task was to reposition and effectively relaunch SKIL as an innovative challenger brand.
The Idea
Refinery crafted a ‘Knowledge is Power’ positioning for SKIL’s relaunch. This line celebrated SKIL’s intelligent power and intuitive performance while acknowledging SKIL’s 100 years’ of experience.
The Execution
To ensure SKIL stood out, we carved out an attention-grabbing new look and feel using bold colours and textures and crafted a tone of voice that spoke directly to our audience.
