Working hard and playing harder with a racing legend and his go-to car cleaning brand.
The Challenge
Armor All are the Auto cleaning and care partner of Oracle Red Bull Racing. Reaching the third year of their partnership, Armor All briefed Refinery to build on the previous year’s success featuring Oracle Red Bull Racings very own Sergio Perez, with a new social series for 2023 to drive consideration and preference with new audiences.
The Idea
We injected the same rivalry-themed humour that was so successful in the last campaign and chose a theme that would appeal to both Armor All and Oracle Red Bull Racing’s audience: a high-speed lap! With Checo having fun getting the car dirty with coloured-powder cannons and mud, the Pit Crew then stepped in to clean. Armor All’s products performed so well, he had time for another lap. ‘Less work, more clean’!
The Execution
Refinery created a fast-paced, action-packed hero video for Oracle Red Bull Racing and Armor All’s social channels. The shoot was a great success and Refinery overdelivered on assets for Armor All as so much great content was captured on the shoot day.
The Result
4.1M views on Oracle Red Bull Racing Instagram channel.
