Refinery boosted Luvanto’s brand awareness with SEO, Paid Social, and Organic Social, driving more sample requests.
What was the challenge?
Following the rebrand, Luvanto needed evolve their website and put an effective approach in place to digital marketing - one that not only spoke to consumers but also empowered the trade to sell more effectively. The challenge? To elevate brand online and drive awareness and make it easier for potential buyers to see Luvanto as the go-to choice in the LVT flooring market.
The Strategy
To carve out a distinct presence in a competitive space, we focused on both paid and organic channels, building an effective digital strategy that successfully put Luvanto in front of the right people at the right time.
What was our output?
We took a full-funnel approach, combining SEO, Paid Social, and Organic Social to maximise reach and engagement. We tailored our content to Luvanto’s core customer, Alison - a busy homeowner looking for durable, stylish flooring that fits her demanding family life.
By refining targeting, optimising creative, and continuously analysing performance, we boosted Luvanto’s brand awareness and increased the number of sample requests.
How did we measure up?
SEO
8,058 organic users (+16.3% YOY)
298 organic leads (+22.13% YOY)
£25.17 Cost per Lead (-18.12% YOY)
59 Top 20 Keywords (+7.27%)
Organic social
7581 Impressions
7.4% Facebook Engagement Rate
2483 Video Views
5% Instagram Engagement Rate
Paid social
1.2m Impressions
824k Reach
31.8k Engagements
10.8k Link Clicks
20.8k Video Plays
30 Conversions
