Merry Bargain Boozemas!
Toasting the festive season with a new brand personality.
Refinery’s goal was to attract the gift-givers and party hosts by highlighting the vast range of premium drinks and gift options available at Bargain Booze’s famously low prices.
Bargain Booze’s 300+ store managers have a first name-basis relationship with their customer base. So, we created a manifestation of all those store managers combined as the front for our campaign, and so Burgess the bubbly Bargain Booze store manager was born.
From TV to VOD, radio, print, OOH, POS and paid digital and social, we showcased Bargain Booze’s vast and compelling offering in a disruptive and entertaining way through our new brand personality.