Letting Dulux Decorator Centre’s audience know that we’re ‘Centred on You’.
What was the challenge?
With the challenge of increasing Dulux Decorator Centre’s value proposition and perception, Refinery needed to create a customer-facing articulation of their internal proposition ‘Centred on You’.
What was the insight?
As a merchant that has been championing and supporting decorators all over the country, Dulux Decorator Centre leveraged the unique “we’re the best partner for you” space and used it to their advantage. ‘Value’ goes above and beyond cost and product and so does Dulux Decorator Centre.
What did we do?
Moving Forwards With You is Dulux Decorator Centre’s promise to not only service current industry professionals but future generations too. Refinery created fast-paced scenarios showing Dulux Decorator Centre colleagues anticipating their audiences' needs in various scenarios. Covering paid-social content, owned channels and radio, these scenarios were carefully chosen to resonate with the audience's particular pain points and show how Dulux Decorator Centre effortlessly alleviates them.
