Designed for mealtime heroes.
Prestige was up against some hot competition in the mid-market and so turned to a celebrity endorsement with Nadiya Hussain.
The ‘Nadiya Loves’ range is inspired by Nadiya’s own cooking insights and style: that cookware and bakeware should be designed to make cooking easier for busy families.
Refinery created a look and feel that celebrates both Prestige’s and Nadiya’s shared values–that cooking should be inclusive, be authentic, a joyful experience and centred around the family. Combining both her Bangladeshi heritage and her British upbringing, Refinery gave the creative Nadiya’s personal touch. The creative has been rolled out across all product packaging and supporting marcomms, with Refinery also delivering video content for owned and paid channels.
The Refinery team have really captured Nadiya’s personality and enthusiasm in the creative