HOME by Chelsom
New Brand Identity
Research
Strategy
Creative
Content & Production
Social
Giving a luxury lighting brand an elegant identity.
The Challenge
Refinery was tasked with creating a new brand identity for luxury lighting brand Chelsom’s sub-brand, HOME by Chelsom.
The Idea
To maintain the level of luxury associated with Chelsom, we crafted an elegant brand identity, look and feel and tone of voice for HOME by Chelsom. With a combination of sophisticated photography and carefully chosen words, we created an entire brand foundation for HOME by Chelsom.
The Execution
As well as creating a new brand identity, we established HOME by Chelsom with a range of launch material including a new website, brochure, leaflet and organic social content.
