New Brand Identity
Giving a luxury lighting brand an elegant identity.
Refinery was tasked with creating a new brand identity for luxury lighting brand Chelsom’s sub-brand, HOME by Chelsom.
To maintain the level of luxury associated with Chelsom, we crafted an elegant brand identity, look and feel and tone of voice for HOME by Chelsom. With a combination of sophisticated photography and carefully chosen words, we created an entire brand foundation for HOME by Chelsom.
As well as creating a new brand identity, we established HOME by Chelsom with a range of launch material including a new website, brochure, leaflet and organic social content.