Next-generation Charge and Performance

Next-generation Charge and Performance
brand development
Brand Strategy

A dynamic new identity for EGO’s Pro X brand.

The Challenge

Due to the nature of their work, professional tool users require high-power equipment that’s reliable, durable, and serviceable. To keep up with these demands, EGO’s Pro X range has evolved along with its tool capabilities. In 2024, EGO are launching new key additions to their advanced Pro X range. These tools will feature EGO’s latest and best innovative technology yet. Refinery were challenged with creating a brand identity as dynamic as EGO’s Pro X range that positions the brand as a leader in battery-powered tools for professional users.

The Idea

Refinery evolved the EGO Pro X identity, taking it into a simple yet confident new space with a bold TOV, authentic photography and a compelling new brand asset. This new identity reflected the technology focus of the brand, positioning it as a market leader.

The Execution

As well as a tailored tone of voice and creative look and feel, Refinery created a brand video along with additional video content. We also created still content in the form of press and digital ads as well as assets for social.

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