A dynamic new identity for EGO’s Pro X brand.
The Challenge
Due to the nature of their work, professional tool users require high-power equipment that’s reliable, durable, and serviceable. To keep up with these demands, EGO’s Pro X range has evolved along with its tool capabilities. In 2024, EGO are launching new key additions to their advanced Pro X range. These tools will feature EGO’s latest and best innovative technology yet. Refinery were challenged with creating a brand identity as dynamic as EGO’s Pro X range that positions the brand as a leader in battery-powered tools for professional users.
The Idea
Refinery evolved the EGO Pro X identity, taking it into a simple yet confident new space with a bold TOV, authentic photography and a compelling new brand asset. This new identity reflected the technology focus of the brand, positioning it as a market leader.
The Execution
As well as a tailored tone of voice and creative look and feel, Refinery created a brand video along with additional video content. We also created still content in the form of press and digital ads as well as assets for social.
