Push Your Limits
Creating interest on social media for a Michelin-starred brand partnership.
Circulon needed to grow its audience and awareness to create a pipeline for immediate and future sales growth. Refinery was tasked with driving Circulon’s credibility by association with their new brand ambassador celebrity chef, Marcus Wareing.
Due to the Covid-19 pandemic, lockdown encouraged many to be more adventurous in the kitchen. Refinery used this increasing interest to inspire people to push their limits. With masterclasses from Michelin-star chef Marcus Wareing, we showed budding home chefs that Circulon's Steelshield range has the perfect cookware to help them take their culinary skills to the next level.
Refinery implemented a three-fold social media content strategy to reach new and existing audiences including an ASMR teaser video, a series of Marcus Masterclasses, and a user-generated recipe competition set by Marcus.