ReadyLite is a new, commercial lighting brand with industry-first, battery-powered lights.
As approved UBT marketing suppliers, Refinery was approached to develop and roll out a unique brand positioning and identity across a new ecommerce website, brochures and 3D animation.
How we approached this project
Refinery played a pivotal role in the successful development of the ReadyLite brand and its accompanying ecommerce website. Tasked with creating a strong market presence for a new line of portable lighting solutions, Refinery began by crafting a compelling brand identity that emphasised innovation, practicality, and reliability.
The Execution
Through a collaborative branding process, we developed the ReadyLite name, logo, and visual language, ensuring a cohesive and impactful look across all touchpoints. Leveraging our expertise in digital strategy, we designed and built a robust ecommerce platform optimised for user experience, mobile responsiveness, and seamless purchasing. The site featured intuitive navigation, engaging product storytelling, and high-quality visuals that showcased ReadyLite’s unique value. The integrated approach, from brand development to digital execution, equipped ReadyLite for a strong market launch and continued online success.
