Siemens
Creative
Content & Production
Siemens’ mission is to make homes smarter and lives greener. Refinery worked on marketing Siemens’ smart homes to resellers using a unique illustrative approach.
The Challenge
While Siemens is recognised globally for its tech-based products, it hadn’t launched anything into the mainstream residential market. Siemens needed to ensure that it created content that helped its resellers understand the new Smart Home product.
The Idea
Following previous success, we once again partnered with well-known illustrator Beth Goody and developed a unique illustrative approach that was language neutral.
The Execution
Deliverables included design, illustration, web visuals, web content, explainer videos and infographics.
