SKIL - Packaging Refresh
Strategy
Creative
Content & Production
Creating a packaging pecking order.
The Challenge
Refinery was tasked with designing a packaging solution that created a clear distinction between SKIL’s Redline, Blackline and Pragmatic Pro line.
The Idea
To make each range easily distinguishable, Refinery assigned a colour to each product line with a new all-black look for Pragmatic Pro to create an identifiable good, better, best hierarchy. We introduced a concrete texture and distressed font as well as the iconic Power Stripe to make it clearly recognisable as SKIL.
The Execution
Refinery produced a fully developed packaging solution including various pack sizes, supporting swing tags and full packaging guidelines for all 3 product lines, with a distinct yet cohesive look and feel across all.
