Sustaining Success for over 30 years.
The Challenge
Refinery’s enduring partnership with AkzoNobel, specifically their renowned brands Dulux and Dulux Decorator Centre continues to flourish. But the paint and decorating industry has seen significant shifts in consumer preferences, technological advancements, and competitive dynamics. Adapting to these changes while maintaining consistent brand and product messaging has posed challenges over 30 years.
The Idea
Creating consistently compelling campaigns that resonate with the DIY audience and professional decorating and contractor audience who use Dulux Decorator Centre as their primary trade outlet. All must reflect the intelligence and thought leadership of global brand AkzoNobel, known for its commitment to innovation and sustainability.
The Execution
A wide range of evolving activities: shopper in-store initiatives to influence purchase decisions; using innovative, eye-catching POS displays to educate shoppers on the product attributes. Exhibitions and video production messages, which use impactful storytelling, including product launches and how-to’s, to inspire and educate via digital platforms. Our effective efforts have led to increases in sales and market share for both Dulux and Dulux Decorator Centre.
