A Tail-Wagging Brand Relaunch
Making pups and their parents nuts for Peamutt Butter with a tasty relaunch.
Refinery was challenged with updating Duerr’s Peamutt Butter’s brand look and feel to be more appealing to the growing number of dog owners.
To give the brand a personality, Refinery redesigned Peamutt’s character and brought him to life through a cheeky tone of voice. In line with Peamutt’s new character, we also refreshed the brand’s overall look and feel.
To relaunch Peamutt Butter, we created new packaging, launched a new website and created social content. The updated product was then stocked in Sainsbury’s, Tesco, Pets at Home, and Amazon.