Peamutt Butter
A Tail-Wagging Brand Relaunch
Research
Strategy
Creative
Content & Production
Making pups and their parents nuts for Peamutt Butter with a tasty relaunch.
The Challenge
Refinery was challenged with updating Duerr’s Peamutt Butter’s brand look and feel to be more appealing to the growing number of dog owners.
The Idea
To give the brand a personality, Refinery redesigned Peamutt’s character and brought him to life through a cheeky tone of voice. In line with Peamutt’s new character, we also refreshed the brand’s overall look and feel.
The Execution
To relaunch Peamutt Butter, we created new packaging, launched a new website and created social content. The updated product was then stocked in Sainsbury’s, Tesco, Pets at Home, and Amazon.
