Manchester Arndale - We Are The Arndale
Research
Strategy
Creative
Social
We are the place to be!
The Challenge
Refinery’s task was to create a social-first spring summer campaign positioning The Arndale as the ultimate day-out destination to encourage visitors back to the city centre after the Covid-19 pandemic.
The Idea
“We Are The Arndale” is a fun and stylish campaign that positioned The Arndale as an integral part of any visit to Manchester. By using real people as our models, we created an authentic feel to this campaign that Manchester’s residents could resonate with.
The Execution
Refinery created a social campaign including both still and video content that sat across The Arndale’s social channels as well as content for their website and digital 6 sheets to be displayed in and around the centre.
