MANCHESTER ARNDALE - WE DO XMAS
The Challenge
The Arndale needed a cut-through Christmas campaign to reach their audience of aspirational shoppers in Manchester. It was key to resonate with both Gen Z and Millennial audiences and position The Arndale as a one-stop venue offering both range and value this Christmas.
The Idea
Focusing on gifting, we told Manchester’s shoppers that The Arndale was the only place they needed to visit this Christmas - no matter who they were shopping for.
Using our newly defined brand identity, WE DO XMAS strategically targeted both Gen Z and Millennial audiences with a relatable tone of voice and clutter-core, trend-led design. Tailoring our execution to each audience allowed us to reach both audiences under one, festive AF, umbrella campaign.
The Execution
We produced a suite of engaging stop-motion videos and 6-sheets for both paid and organic social, OOH and in-store digital displays. Each deliverable focused on one specific audience group to most effectively target our Christmas shoppers telling them WE ARE THE ARNDALE, WE DO XMAS.
Refinery understands our business and works in genuine partnership with us, acting as an extension to our in-house team on everything from strategic brand campaigns to tactical creative requirements. Their partnership approach means we are able to work together effectively and deliver amazing results.
