Strategy
It all starts with a brief.
From there, we’ll discuss your requirements and budget to work out the strategic approach that’s most impactful for your brand. Whether it’s an interactive workshop to develop your brand strategy or immersive research, looking at behavioural science and consumer insight, to build brand planning, our end goal is to ensure that we reach the strongest marketing strategy for your business. We pride ourselves on understanding not just how to uncover your brand's distinction, but how that integrates with the way your audience behaves and interacts.
Brand planning begins with intensive research. Our expert strategists immerse themselves in your world; the world of your target audience; and the real world to develop a compelling single minded proposition. This will inform our concise blueprint, the ‘strategy on a page’, and the creative brief that ignites your brand.
Our talented strategists use Refinement, our planning framework, to work with you when developing your brand. Refinement is the rigorous process that we follow to create brand cores – purpose, vision and values; brand positioning; and brand personalities that are unique and ownable.
Brand research is critical to our insight-driven strategy and tailored to the unique needs of each brand. A bespoke combination of interviews and workshops; focus groups; competitor analysis; market research; creative A/B testing; communication audits; and research reporting helps our expert strategists uncover the elusive insights that others miss.
